BeetFinance Logo Design

BeetFinance is a alternative retirement plan to a 401k that allows early withdrawal for retirement funds. BeetFinance hopes to become an alternative to current retirement savings plans.

In 2017, I crafted this logo based on industry design trends and the founders want for the logo to be a signature beet red with a pop of color. Through collaboration with the founder of BeetFinance, I crafted a simple, clean and scalable logo that incorporates elements from other finance based brands he enjoyed, while also including the rings from a beet.